[social-work] DISASTERS: FIRE : ENVIRONMENT GLOBAL WARMING AND CLIMATE CHANGE : COUNTRIES: CANADA : TOURISM AND TRAVEL : BUSINESS: CORPORATIONS : ASSISTANCE: The Fort McMurray Fires Brought out the Best in Corporate Canada

 

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DISASTERS: FIRE :

ENVIRONMENT GLOBAL WARMING AND CLIMATE CHANGE :

COUNTRIES: CANADA :

TOURISM AND TRAVEL :

BUSINESS: CORPORATIONS :

ASSISTANCE:

The Fort McMurray Fires Brought out the Best in Corporate Canada

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The Fort McMurray Fires Brought out the Best in Corporate Canada

Natural disasters can force companies to step up in extraordinary circumstances. The smartest ones find ways to preserve that spirit long-term

May 25, 2016

James Cowan

Canadian Business

http://www.canadianbusiness.com/blogs-and-comment/ the-fort-mcmurray-fires-brought-out-the-best-in-corporate-canada/

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A shorter URL for the above link:

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http://tinyurl.com/z7uff59

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In the early days of the Fort McMurray fire, Suncor Energys Facebook page went from a near-abandoned Internet outpost to a crucial communications hub. The oil giant shared the operational status of its facilities, as well as evacuation procedures. Later, there were updates on its efforts to assist escaping residents. Under each notice were dozens of expressions of praiseand even lovefor the company. The sentiment is perhaps best summarized by this post: Big hugs to Suncor.

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This kind of public display of affection for an oil company is, shall we say, rare. Its also entirely warranted. By all accounts, Suncor reacted to the Alberta disaster with professionalism and humanity. The response to crisis has shown not only the best of Canadians but the best of corporations as well. Airbnb helped co-ordinate emergency housing. WestJet routed additional flights to Fort McMurray to deliver supplies and evacuate hospital patients.

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Other brands have turned individual charitable deeds into ongoing programs. When New Orleans flooded in 2005, Procter & Gamblemakers of Tide laundry detergentsent a trailer loaded with 32 washing machines to provide displaced residents with clean clothes. This one-time event evolved into Loads of Hope, a mobile laundromat that has helped 45,000 families in disaster zones across the United States. Duracell, another P&G brand, launched a similar program in 2011, providing batteries and mobile charging stations following a tornado in Tuscaloosa, Ala. These projects are managed by the brands marketing team; warm feelings create loyal customers. Since 2012, Labatt Breweries has used its London, Ont., factory for one day each year to produce cans of water, ready to help emergency relief efforts. The company recently shipped 69,000 cans to Fort McMurray, its fourth deployment of the program.

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The complete article may be read at the URL above.

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Sincerely,
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